Nina Amjadi

And the facial lift is done!

2010-10-02T13:30:00.001-07:00

My blog has moved to www.ninaamjadi.com
See you there!

Dear Blog

2010-10-01T01:49:00.000-07:00

Our relationship has lasted somewhat more than 6 months, and I have shared great times with you. You have always allowed me to express anything I've wanted and stayed very open with me and especially in regards to the random times I choose to communicate with you. I know I sometimes don't even write and days pass by, but it has been because I have only wanted to talk to you only when I have had something interesting to say.

Needless to say, every relationship comes to an end. I have found someone else. Someone who not only allows me to write whatever I want, whenever I want, but also someone who allows me to be as big or as small as I want to be. Someone who will put up my pictures in the size I want. Someone who allows me to choose anything I want. Someone who allows my complete customization. I have met Wordpress.

I'm sorry. I will still keep in touch with you father who helps me find ANYTHING I need, instantly now a days. And also your sweet mother who has the best video clip library I know of.

If you want to keep in touch with me, please do that through www.ninaamjadi.com

Wish you all the best,

Nina

(My new blog will be released sometime next week) Stay

tuned on twitter for the release!

Vintage Posters

2010-09-29T02:45:00.000-07:00

I love these vintage posters. They are fantastic.

Advertising Agency: Moma, Sao Paulo, Brazil

2010-09-29T02:00:00.000-07:00

IKEA, once again succeeding. I love the part where the skateboarders skate above the kitchen cabinets.

Polar Bears!

2010-09-27T02:52:00.000-07:00

It's not a big deal, I just like the use of simplicity. In all areas of use. Simplicity just gets to me. Take a look at this Toronto Zoo spot. It is just plain simple.

Dislike Post

2010-09-27T02:41:00.001-07:00

I rarely post stuff on here that I'm NOT very impressed by but this Mariah Carey site just makes me a little annoyed.

ClickFire Media has partnered with Elizabeth Arden to launch an interactive website featuring augmented reality (AR) for the introduction of Mariah Carey's Lollipop Bling candy-inspired fragrance collection. The heart of the website, which includes Away3D Flash components, is a rotating 3D bank of stylized, candy-themed skyscrapers which were inspired by the singer's New York City hometown skyline, and evocative of a set design for one of Mariah's iconic videos.

However. It is tacky. I'm sorry but, using 3D is nice, and the rotation of the buildings are nice. But it just leaves me with nothing?
It just makes me sad because this is Digital Media being used really badly.
Technically, cool.
Interface, sucks.
Mariah Carey style, sucks.

What do you guys think?

http://www.lollipopbling.com/

Blacksmiths Surprise!

2010-09-27T02:10:00.000-07:00

Me and Theo felt like The Blacksmiths could use a little surprise so we arranged one!
We ordered engraved business-card holders and surprised them this morning. They all bursted into big smiles. It was a beautiful sight. It is monday. It feels like this week is going to be great. I feel great. Let's go people!

Hello Brooklyn!

2010-09-20T04:34:00.000-07:00

This is a wonderful typography based music video made by Greg Solenström, a previous Hyper Island student. The clip is just fantastic, and if you like it, make sure you watch the "making of" as well!
Enjoy!

Jay Z - "Hello Brooklyn" from Greg Solenström on Vimeo.

You ever wonder where the planes are going?

2010-09-20T04:24:00.000-07:00

If you have nothing else better to do with your time, why not go plane hunting with the Plane Finder AR app which allows you to use augmented reality (AR) to search the skies for planes and get details such as flight number, speed, destination and other strange details of overhead planes. If you take a gander at the picture above, you'll see the AR information displayed in a fancy manner when aimed at planes. This app works by picking up the ADS-B data from the planes, meaning that not every plane that you point your iPhone at will have its information displayed.
From ubergizmo.com

New York New York

2010-09-17T05:00:00.000-07:00

I am very happy, honoured and excited to say that I will be interning as a producer at Your Majesty in New York in November.
It feels great and I really look forward to this wonderful journey I'm about to start.

Your Majesty is a creative agency driven and founded by a former Hyper Island student, Jens Karlsson. I am very happy to have been given this chance and I will most definetly give and contribute with everything I have and hope that they will be pleased with what I can bring to the round table.

From November on, I will become a knight.

Viral Viral Viral!

2010-09-10T02:20:00.000-07:00

The Viral Factory created this flashmob/viral/i-don't-know-what it's-called campaign for Samsung Galaxy and it just leaves you thinking: How did they do this? It's funny, and definitely something that will spread. Viral!
(However, I must admit that those last seconds where the pay-off comes, the design could really look better)

Package Design

2010-09-09T06:27:00.000-07:00

I rarely post things on packaging design. But this is surely when it's at it it's best!

Date?

2010-09-09T06:17:00.001-07:00

Theo Stråhlén just sent me a date request by creating a website. Too cute. Making someone else feel something only through the digital world makes everything so worth it. Not only this wonderful date page, but anything in marketing and advertising. We have to make people feel. Once they feel, they will be receptive.

Go ahead and try my date-site out! It's papervision so it's more than just a plain page. It actually moves!
www.lvl3.se/date

Hey!

2010-09-07T03:06:00.000-07:00

Follow me on twitter! Amjadious

How many friends do you know?

2010-09-07T01:36:00.000-07:00

Here is a site called "How many friends do you know", where you are tested to show how many of your Facebook "friends" you actually know. I like the art direction and animations, but I really love the smart questioning of our "virtual" life. Enjoy!
Howmanyfriendsdoyouknow?

Call Phones from Gmail!

2010-09-07T01:30:00.000-07:00

Gmail voice and video chat makes it easy to stay in touch with friends and family using your computer’s microphone and speakers. But until now, this required both people to be at their computers, signed into Gmail at the same time. Given that most of us don’t spend all day in front of our computers, we thought, “wouldn’t it be nice if you could call people directly on their phones?”

Starting today, you can call any phone right from Gmail.
(Taken from Gmailblog.blogspot.com)

EpicMix

2010-09-07T01:21:00.000-07:00

A social wintersport App has been created for the Vail Resorts. The EpicMix is basically RFID chips in your lifcard and allows you to keep track of every epic moment you have on the mountains. Watch the video for more information on this super cool service. It's well done, informative and nice looking.

I ffffound this

2010-09-06T05:03:00.001-07:00

Target Light Show

2010-08-23T03:16:00.000-07:00

The Target Fall 2010 Fashion Light Show Show at The Standard Hotel New York is such a cool idea! Mother N.Y and Target managed to create an extravaganza with just as much wow factor, using The Standard Hotel in NYC as the event stage, they synced over 150 rooms with large LED lights and live dancers in windows along with ground level catwalks and a host of celebs to mark the launch. Would have been really cool to see.

How long can you last?

2010-08-22T07:12:00.000-07:00

This campaign site is so incredibly simple, yet so smart and rememberable. I like it. I really do.

Go to the site.

Advertising Agency: Websense Group, TelAviv IsraelW

The Last Exorcism

2010-08-21T05:00:00.000-07:00

You thought chatroulette was over and out? And maybe you even thought that campaigning through chatroulette was no longer efficient, well take a look at the The Last Excorcism campaign. Hilarious.

Google Tv

2010-08-19T12:11:00.000-07:00

Yes. Google Tv. How sick isn't that? I'm not going to say much and just let you watch the video but I am going to say. that Google, and probably Apple will change the way we use the Tv today.

Mjurn!

2010-08-18T07:33:00.000-07:00

Today was Blacksmiths first day without Hyper Island co-workers and such. From here and now on, it is all up to us.
We have had a great day. We started off by building a foundation of our agency. We talked about everyones roles, what the responsibilities are, and decided on how our working process will look like. It is so refreshing I can't even explain it. I feel great. It is almost like hope mixed with happiness, comfort and a touch of luck in there.

We decided on which client to contact and what to do the coming days. I also created all Blacksmith branded timecards and such for our agency. They look great!

By the way. I should really recommend the iPhone app Mill Color when taking photos on your iphone and then also use the myFilm app to add that extra touch. These images are taken with an iPhone and edited really quickly in those apps.

Blacksmiths

2010-08-17T06:51:00.000-07:00

The first two days at hyper has passed and they have been absolutely great.
Yesterday we started off with some regular class team building and information about our nine week project called The Final Project. Right before lunch we teamed up with the people we wanted to work with and got our clients.
I work with 5 absolutely fantastic talents from the class. Theo Stråhlén and Henrik Porseland, the two developers. Alexander Gårdenberg and John Karlsson our fantastic designers. Ida Ragnarsson as our Concept and Strategy girl and then me, as the producer.
We are all really good friends and have a very well balanced skill knowledge within the different fields of Digital Media. I really look forward to working with Blacksmith for the coming 9 weeks. And who knows? Maybe even in a couple of years in the future as our own super agency?

Love.

Vibram FiveFingers

2010-08-11T09:27:00.000-07:00

So Vibram FiveFingers is promoting their new shoe with this microsite. The shoe looks kinda funny, it looks like those socks you can buy where each toe has its own little pocket to go into. I'm sure the technology behind the shoe is fantastic and the message on this Microste that Nail has created says: You are the technology. I like that a lot, but what do you think about the microsite? To me it's really cool at the beginning, but then it kinda dies? I mean, I spent at least 5 min on the site, and that's probably what they wanted to accomplish, but I wasn't satisfied as I left the site. I dont know, I'm having a hard time giving this some type of grade. All I can say is that is worth having a look at.

http://www.youarethetechnology.com/
Advertising Agency: Nail, USA

Back in Karlskrona!

2010-08-11T09:11:00.000-07:00

Three days ago I came back to Karlskrona and to the home of Hyper Island!
It feels wonderful being back here and I'm really looking forward to meeting all the new students and get our last three months at the school going!

This year is the first year that "senior" Hyper Island students will be attending the school at the same time as the "freshmen" begin. I'm very excited and think that It will be great for everyone!

Yay for school. I know its dorky, but seriously. You should try this, it's awesome.

Old Spice inspired commercial

2010-08-01T11:07:00.000-07:00

There are many mock-offs but I think this one is pretty well done! It makes me laugh!

Domani Studios!

2010-07-31T14:23:00.000-07:00

I want to take this opportunity and congratulate my boyfriend Theo Stråhlén for getting an official internship offer to go to Domani Studios this November! What you do is fantastic and I'm oh so proud!

Pilot

2010-07-22T05:27:00.001-07:00

Pilot has done it again! Or...Gray has done it again. Love this ad.

“Pilot. Water resistant.”
Advertising Agency: Grey, Barcelona, Spain

Summer Slacking

2010-07-22T04:29:00.000-07:00

Dear Blog,
I have had and am having, a very interesting summer. A summer like no other actually. I'm spending my time doing, nothing. But It's really strange how putting your self into boredom can actually benefit you in the end.

My first two weeks of the summer I spent at Saatchi & Saatchi Stockholm. It was great! I was given the chance to learn more about what planning is all about and how the work process looks at an agency like theirs. I also brought with me an interesting quote from the agency owner Hans Sydow, "Advertising is a contact sport, so throw yourself in there"

Anywho, after my two weeks. I entered my six weeks of nothingness, and may I tell you. Oh my god it has been tough. I have been angry, annoyed, irritated and I have even changed my hairstyle too many times per day, just because I've had nothing to do. But then finally I got the chance to go to the south of Sweden to visit my boyfriend and his family! It was my first time there so we explored, went on a bicycle excursion and took the train to Copenhagen for a day. It was the best and most exciting week of my summer.

Now I'm back to boredom. But it is okay.
It's been insane and hectic, but I'm finally getting in peace with it.

I have 2 1/2 weeks until school starts again and I will spend my time in this nothingness by just taking everyday as it comes.

Nonetheless! I'm picking up blogging again! So watch out world wide web. I'm back.

Ven, Skåne, Sweden, Scandinavia, Europe, Planet Earth

Childrenswear, ya dig?

2010-07-13T13:37:00.000-07:00

These images make me smile.

Campaign for childrenswear made by the Bellerose fashion label

Advertising Agency: Happiness, Brussels, belgium

Best Buy + Universal = Movie App

2010-07-08T00:25:00.000-07:00

Hollywood is changing people.
We’ve seen technology being integrated into big motion pictures, but now it has been taken to an App level.

In partnership with Universal, Best Buy has recently unveiled a movie app that encourages using your cell phone while watching Despicable Me! The app only takes effect during the film’s end credits, where it will provide a text translation of Despicable Me’s minion characters’ dialogue.

Even though there are a billion people out there who thinks that using the cell phone during a movie in a theater would be absurd, I think it is a cool idea. It is only used in the end credits and provides a much nicer experience.
Watch the commercial here!

Download the App here!

@KingJames

2010-07-07T06:25:00.000-07:00

I read about a prediction on Jeff Hilimires blog that LeBron will announce his decision on which team he will play for on twitter, and I must say, that is a very good prediction. The King has realized that he can use this announcement to create a new media channel and he’s on it.

The New York Knicks tried getting him to play there through a social media campaign but failed. Maybe you've stumbled upon it? The name of the campaign was "C'mon LeBron". However, he has now taken it in his own hands and I think its pretty cool!

Want to follow him? @KingJames

Crazy Stop Motion

2010-07-06T03:39:00.000-07:00

To all you stop motion lovers out there. This is one of the craziest stop motion pieces I have ever seen. Not only because they are using almost an entire city as a props but also because of the length! Its absolutely insane. Check it out, even if it's only for 2 minutes.

BIG BAG BIG BOOM - the new wall-painted animation by BLU from blu on Vimeo.

How secure is your password?

2010-07-05T04:56:00.000-07:00

Check how secure your password is and how long it would take for a PC to crack it!
Mine is apparently very secure. It says it would take a desktop PC 458 years to crack it. Password win!

http://howsecureismypassword.net/

Great job JWT!

2010-07-05T04:46:00.000-07:00

"Have a break, have a Kit Kat"
Awesome use of the Vuvuzela.
Advertising Agency: JWT Brussels, Belgium

We Reward - Easiest way to earn a penny?

2010-07-01T05:45:00.000-07:00

This is probably one of the first times I even express myself about an iPhone App, but I must say, I haven't tried this ReWard App, but it seems pretty cool. Basically, you can get points for “checking in” at places or, and this is the part I like the most, for doing certain things. And you get paid via PayPal.

Here's what they say on their site:

Earn WeReward points by completing tasks and checkins at your favorite businesses with your iPhone. Each point is worth a penny, earn 1,000 points and cashout to PayPal.

The business model is very interesting and Im impressed that someone or some people out there found a way of making money off of the "check in trend". Companies want exposure through peoples check ins, and are therefor prepared to pay small amounts of money to people who do. Im not going to give away too much and let you watch the video. But it seems cool, I'm impressed and if I did have an iPhone, I would download this app.
Anyone up for a donation of an iPhone to me? No?

New Old Spice Commercial

2010-07-01T04:17:00.000-07:00

A new Old Spice Commerical can't be other than refreshing! However I must say that this one isn't as sharp as the first videos, but it still makes me smile. I especially like the little flute playing.

Be careful what you tweet!

2010-07-01T02:27:00.000-07:00

Great initiative done by Wheat thins!

Dove The Manthem

2010-06-30T00:34:00.000-07:00

Fun-ny! I like it!

Advertising Agency: Ogilvy, Paris France

AIDS Foundation Fundrasing: Selinah

2010-06-30T00:32:00.000-07:00

Very powerful.

Advertising Agency: Ogilvy, Johannesburg South Africa

Most Creative Website(?) Ever!

2010-06-28T23:57:00.000-07:00

Last year BooneOakley really pushed the envelope and wanted to create a creative website. So they created Yotube videos. But they weren’t just videos, it was actually their Agency site embedded into YouTube across 50 odd videos, the very first of its kind. This was 12 months ago, 1 million views ago and is now possibly the most viewed agency site of all time!?
To cap it off, last week they won a Gold Lion at Cannes in 2010. Yay for creativity and oddness!

The Social Network!

2010-06-28T23:49:00.000-07:00

So it is official! Sony Pictures are making a movie called The Social Network. The movie is all about what happened when Facebook exploded around the world, how Mark Zuckerberg did it and where we are today because of it. Here is a "teaser" from the movie. Rather boring I would say, but hey. It can only get better right?

Two Seconds to Spot

2010-06-28T06:49:00.000-07:00

Look at this image closely.

How long did it take you to understand it?

"Two seconds to spot are two seconds too late"
The "Two Seconds to Spot" was made for The support centers union for victims of sexual assault in Israel and I think its smart, simple and powerful.

Advertising Agency: Mccann Erickson, Tel Aviv, Israel

Amnesty International

2010-06-28T02:31:00.001-07:00

This print/outdoor campaign is brilliant! I absolutely love it.
When you look at the poster, it is a different picture, and when you look away it is another picture. The message is great. Don't look away.

This commercial will only be shown once!

2010-06-28T02:10:00.000-07:00

(Sorry about the lousy quality)

Advertising Agency: BorghiErh/Lowe, Sao Paulo, Brazil

Amnesty International

2010-06-27T23:58:00.001-07:00

These images are just great.

“Ignore us. Ignore human rights. Amnesty International.”

Advertising Agency: Colenso BBDO, New Zealand

First Day @ Saatchi & Saatchi!

2010-06-27T23:46:00.000-07:00

The excitement is high, the sun is shining and Im feeling very good!

The song This Summer

2010-06-26T08:37:00.001-07:00

Customize your Google!

2010-06-25T08:44:00.001-07:00

Just customized my google page! I don't know if this is has been available for a while now and that Im the last one on this planet to realize it, or if I just made a discovery that no one else has done so far! I'd like to think that its the last option of the two.
Anyway. Now I can "see" my friends a lot more during computer time! Yay!

Vintage Clothing

2010-06-25T00:56:00.001-07:00

"Silk Dress, Coming Soon,
Shock and Soul, Vintage Clothing"

"Checked Shirt, In Store 3-6 Months,
Shock and Soul, Vintage Clothing"

Agency: Rainey Kelly Campbell Roalfe / Y&R London, UK

Absolutely Gorgeous!

2010-06-19T12:48:00.000-07:00

This short little stop motion video is just fantastic to watch for anyone who is interested in the creative field!
Watch it and enjoy every bit of it.

Agency: Rethink, Canada

Beauty!

2010-06-19T04:06:00.000-07:00

Limited Edition. Absolut Brooklyn. A Spike Lee Collaboration
See Spike's Film at Facebook.com/AbsolutBrooklyn

My Collection from Hyper so far

2010-06-17T03:15:00.000-07:00

I usually post about print/outdoor/ambient or digital campaigns that I'm impressed or intrigued by, but now I thought I'd post what I have accomplished doing during my first year at Hyper Island.
Here is a collection of my favorite stuff in chronological order with the most recent work at the top.

TIP - The Industry Project

Project Time: 6 Weeks
My Role: CEO
Clients: IKEA, Unga Klara, Akka Box

The TIP is the final module of the Digital Media program before diving into the Final Project and the internship. The class is basically divided into groups of 12 and the main task is to start up and run an agency. Even though everything is fairly fake, it gives you so many insights about how it would be to run an agency, to write budgets, to count working hours and to write proposals etc.

I was the CEO of the agency and learned a lot about setting up a full on structure and workflow for the agency. I also learned a whole lot about being a overview and supervisor of three separate working groups as well as the entire agency as a whole. I was responsible for setting a good atmosphere, making sure we worked according to our values and to do quality assurance on everything we did.

48 hour Zlatan Pitch

Task: Create a brand and marketing strategy for famous football player Zlatan Ibrahimovic
Project Time: 48 Hours
My Role: Creative team together with Ola Syse, classmate and designer.
Challenge: To deliver in short amount of time!

This side project was given to us during the The Industry Project as a chance of winning money to your agency. It was intense but lots of fun. We didn't work to structured, but surprisingly this worked very well for both of us. We worked simultaneously with different tasks and came up with improvements along the way. We both set the concept together and I was then mainly responsible for the pitch and Ola for the design and mock ups.

Website + Hosting of a football management game which is connected to Facebook

Mobile App - What would Zlatan do? A generator with different fun things Zlatan would do

Hair products aimed towards the younger segment of the target group

The XV - Our Marketing

The task: To market and promote the class and the individuals of the class
Project Time: 3 Months
My Role: Senior Project Manager
Challenge: How to get 36 very stubborn people work in synergy

The XV Projects is one of the biggest projects I've been involved in and it gave me a whole lot of experience and learnings.
Me and two other Senior Project Managers from the class were responsible for the entire structure and work process and spent around 4 weeks planning schedules, timelines, swots, workflows and deadlines. We also facilitated the Idea Development process and motivational sessions and process follow ups.

The Result? Visit our fantastic website: www.whatisxv.com

The Triforce Installation

The task: Create an interactive, fun and technical device/installation for a future exhibition
Project Time: 5 Weeks
Material: 1 Wii Remote + 500 SEK
My Role: Project Manager - Triforce Group & Stockholm EAT Exhibition

As a group we were faced with so many challenges in this project because none of us had any type of experience in technology or exhibitions. All we knew was that we had an idea, and we wanted to do anything to make that idea become reality.

We researched, we called people, we looked for sponsors, we tried and failed and tried again. However, we finally pulled it off and we created one of the winning installations at the exhibition and won the price of going to London and exhibit at W+K.

The Result: The Triforce - an audiovisual experience installation that creates ambient music and visuals with the help of a Light Glove.

For more information about the installation, please drop me a comment and I'll get back to you!

The City Simulator

Client: The Municipality of Karlskrona
Brief: Attract new inhabitants to move to Karlskrona
Project Time: 4 Weeks
My Role: Concept & Copy

This was our first real brief! We were all very excited and worked late nights to finish this project. We created an idea for a City Simulator tool that would help new inhabitants to get their own personalized Karlskrona by answering a few questions and downloading the City Customization app.

Light a candle for your best memory

2010-06-16T07:51:00.000-07:00

Today was our final day @ Hyper Island before the summer break.
We started the day with a full on evaluation of the whole year we have been studying for. We made a nice little timeline with the start in Aug 2009 and and the ending in June 2010 and then we filled the timeline with drawings and text of specific things that had happened during the year. Once we had done that we got to light a candle and put it somewhere on the timeline that would symbolize a moment that we want to remember during the summer.

It was a great session with some emotions involved. After the evaluation we made 7 cakes for us and DM10 to enjoy as a final goodbye before summer. Thank you all for this first year, it has been amazing!
See you again in August for our final project and the very exciting internship!

New design!

2010-06-14T07:05:00.000-07:00

Thanks to bloggers new design tools and some help from my own special helper, I have managed to create this new layout for my blog! I'm really happy with it!

Handwritten font?

2010-06-12T08:21:00.000-07:00

Great stuff from Pilot!
It's an online application that turns your handwriting into a digital Font, allowing you to write by hand on the computer and send your first handwritten e-mails.

Check it out at: PilotHandwriting.com
Advertising Agency: Grey, Barcelona, Spain
Published: May 2010

Pac-Man Google logo

2010-06-11T06:58:00.000-07:00

How much could the Pac-Man Google logo be worth and how much did it cost the world?

Just about $120,483,800. Nothing strange about that.

As most of you probably remember, google did a Pac-Man logo that was interactive. The average time spent on googles home page during that time was approximately 36 seconds! When adding the fact that google has almost 503 million daily visitors and 33 million daily hours spent searching one can calculate something very interesting.
Let's say that the average pay of the visitor is $25/hour, we can estimate that Google's Pac-Man logo destroyed 4,819,352 hours of productivity and cost about $120,483,800 in distracted employee salary. CRAZY!

For those who missed it, Google has made their Pac-Man logo a permanent feature at http://www.google.com/pacman

Dulux "Let's Colour" Campaign

2010-06-11T05:39:00.000-07:00

The "Let's Colour" project is amazing! I really dig the idea.
Starting in March 2010, The Let’s Colour Project brought colour to Brazil, France, the UK and India. The local communities rolled up their sleeves and joined us in painting schools, streets, homes and squares. They are trying to transform, through color, all that abandoned and boring places around. Besides the two sites that has been done, this is the tv-commercial presenting the whole thing.

Even if you are not interested in any type of campaign work, this 2 min clip is just mesmerizing to watch. Enjoy!

And also! The film was shot by multi-award winning swedish director Adam Berg, over four weeks and every location is real and they remain transformed by a palette consisting of 120 different colours. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour.

Agency: Euro RCG

Marc Ecko

2010-06-11T05:34:00.000-07:00

Really like these poster made by Mike van Linda, a copywriter who studied in both NY and SF and now works at David & Goliath.

World Cup Interactive Calender

2010-06-08T09:56:00.000-07:00

Marca.com provides an original interactive calendar for the World Cup! It's fresh and very simple to use! Like!

Summer Intern!

2010-06-08T07:43:00.000-07:00

It has finally been settled!
This summer I will be given the opportunity to intern at the Saatchi & Saatchi office in Stockholm for two weeks!
Congratulations to me!

Here's the story. We had a great lecturer here in the beginning of this year. She is a strategist/planner at Saatchi & Saatchi and she was very inspiring. I contacted her to see if there was any possibility for to come and work with her and her team to learn more about planning and strategy. She replied very quickly and asked if I could come up to Stockholm and meet with her and her planner partner! I met with them and we had a nice little chat. Everything was handled very professionally from their side and I'm very happy to come and shadow the staff at the office.

Of course, I will post whatever is allowed from there to this blog and take you with me on my journey.
I think this opportunity will be very good for me since the big internship comes up in november because now I get the chance to explore the fields even more before I head off for the big deal.

Thank you Anna Nordell and thank you Saatchi & Saatchi!

Stages of Success

2010-06-08T04:28:00.000-07:00

Funny.

Make Homosexuals Marry - Just like the rest of us

2010-06-08T01:58:00.000-07:00

A very funny video on how gay couples are living the exact same lives as heterosexuals. I really love the french bulldog they have in the video. I have one myself back in Stockholm and it just makes me miss it even more!

Advertising Agency: Saatchi & Saatchi, New York, USA
Production Company: Furlined

Rain Shower

2010-06-08T01:37:00.000-07:00

Wouldn't you just absolutely love to sit in this Rain Shower Bathtub?

Durex - Baby App!

2010-06-06T02:17:00.000-07:00

"How can we make make guys use condoms?" That is what the Durex question was, and here is how Peter Ammentorp from a Danish Ad school (DJMX) solved the whole thing.
They create an iPhone App! The nice thing about this is that it is not just a modernisation the MTV show "Teen Mom/Dad" and how it would feel to have a baby. But the actual fact that when you have downloaded this app, you can impregnate someone else's phone, and causing the user to have to take care of his baby. The best thing about it is that when you buy a condom, you take a photo of the QR Code, and therefore can protect yourself from the baby app. Symbolically and truthfully!

Contribution to the Future Lions 2010 Competition

Be Stupid.

2010-06-04T01:22:00.000-07:00

I'm pretty sure I have posted the Diesel- Be stupid ads two months ago or something, but I need to repost these wonderful ads with great copy. There are plenty of them, but here are some of my favorites. Enjoy!

Zoo Safari

2010-06-03T04:58:00.000-07:00

Found these two posters on a copywriters portfolio named Edson Oda. He currently works for DDB in Sau Paolo and has some cool stuff in his collection. I like these a lot.

"A zebra within your reach"

"An elephant within your reach"

Dove!

2010-06-03T04:47:00.001-07:00

London Town!

2010-06-02T02:17:00.000-07:00

I went to London for a short two day vacation to see Alicia Keys preform at the o2 Arena on the 26th of May. Little did I know, my trip turned into something completely different and instead of coming back home on thursday afternoon, I got back on monday with a very empty bank account.

We travelled with Easyjet. It's cheap and absolutely fine to travel with if you aren't going long, but I wouldn't say that the chairs that felt like cardboard was very comfortable, but the staff was all very nice and helpful. Thursday afternoon when we reached Stansted and was about to check in, we saw that our flight to Copenhagen was cancelled. We of course thought that the cancellation message was incorrect due to the crazy stuff we had been through earlier that day and the day before. But no. It was correct and we were told we had to stay in London til monday when the next flight was to depart.
We were told we would be refunded for the tickets and also for the hotel and food for the coming days. So the two day trip became a 6 day vacation with a wonderful hotel in Victoria and very delicious food.

However. Now, the good times are over. Now it is time to contact Easyjet and claim money, and believe me, it is not going to be easy. I know it, but this is a fight I wont back down from!

Here is a picture from the Alicia Keys concert. The girl was fantastic. Her voice was flawless and the performance was subtle and elegant, just as she is. Great night.

Internship

2010-05-24T01:40:00.001-07:00

We only have 4 more weeks of school here at Hyper before we leave for the summer break and after the summer break, we have our final project and then we are off to our 7 month long internships.
Im already feeling like starting to apply for my internship.
I know I want to go back to the states. Either California and San Francisco, or the capital of the world, New York City. Just writing the names of these cities makes me excited.

There are a few agencies that I have looked at and probably will contact, but I know that in the end I will fall in love with only one or two, and then I have to work really hard to get there. I don't want to be the spammer that just shoots out e-mails to everything, I really want to work somewhere where I can contribute and learn all at once. A place whose work I admire, and a place where I can develop.

It's time for me to fall in love people. Watch out you NY and SF agencies, you might get struck!

IKEA

2010-05-18T01:00:00.000-07:00

Need space?

Advertising Agency: TBWA Istanbul Turkey

I really think they have understood the problem that couples, roommates or anyone that lives together are facing. Space issue. It is really being illustrated well in a simple image of two shoes mashing into one. Nice stuff!

XV is Released!!

2010-05-15T14:52:00.000-07:00

Our class website is finally released! We had an awesome party last night at the Sid Lee Gallery in Amsterdam and it feels absolutely amazing to have this site released! I'm still in Amsterdam but will def. write really soon and explain this whole feeling soon!

Check out the site WHATISXV?

AR

2010-05-05T03:56:00.000-07:00

Nice use of Augmented Reality to market the most basic crackers in the shelf. I like the contrast, and if it works, it actually looks nice and fun!

Pantente

2010-05-01T06:39:00.000-07:00

Hair Fall Control

Agency: Grey, Mexico

Gestos Wine!!

2010-04-29T05:42:00.000-07:00

The Help Us Grow Campaign that our class started a couple of months ago got a company here in Sweden called Arvid Nordquist inspired somehow because they returned the favor by giving us a challenge.
The challenge was to, in 23 days, create 30 sec Advertising spot for the web, a Banner, a Microsite and a Video Blogg, for an Argentinian wine named Gestos. The winning contribution would win 50 000 SWE Kronor.

Our class got into 4 different teams and worked on this wine project on the side from our ordinary school work and yesterday we were told that they had announced a winner. MY TEAM!
Im so very proud of what we made in such a short time and Im very happy we won so that our class can go to Amsterdam for our release party!

Unfortunately the site is all in Swedish and so are the commercials. But check it out if you're interested!
Press release (Also in Swedish. Simple translation: They think our class is sick and that we blew their minds with our proffesionality)

#THEXV

2010-04-27T00:33:00.000-07:00

The marketing and promotion for the yearly class site is going bananas today! Our Class site Invite - The Secret Society - The 15th order from the school of Hyper is now going public! Check it out, stay tuned for the big release and spread it!
Password to get in: THEXV
Link to http://invite.whatisxv.com/

Dear readers!

2010-04-26T11:12:00.000-07:00

Okay, so this post will be all about me not updating the blog in a while and why I haven't. But first off, I absolutely love Google Analytics and I love to see that I have so many readers and followers. I'm very appreciative!

...Sorry before I continue writing about that I just have to say that my Macbook is making really strange sounds right now? Like really strange? It almost sounds like a PC but with a coffee machine inside of it. For a second here I thought it would be stupid of me just sharing that right away but heeey. Transparency is the new thing right? Hell I dunno. If it keeps making these sounds I'm gonna have to call someone. Okay back to my post...

Sorry. Back to my delayed updates. I've been super busy! With school, the wine competition which I will write more about on the 28th due to a press release and some freelance work. So I want to give you my sincerest apologies for these blank days.

However. Im back on track again, so no worries. Don't leave me okay?

Starbucks Saves Trees!

2010-04-19T07:38:00.001-07:00

What it takes?

2010-04-16T05:12:00.000-07:00

This is a great campaign for Whatittakes.com that I found on www.benblissed.com, a copywriter from Creative Circus. Whatittakes is a nike based campaign. Great stuff. Klick the images to enlarge them and read about the steps of the campaign.

Nike Shoe Music

2010-04-16T04:47:00.000-07:00

Great stuff.

Goes around comes around

2010-04-12T13:34:00.000-07:00

William is a copywriter at Draftfcb in NYC. His wrap-around poster for the Global Coalition for Peace is awesome.

Art & Copy

2010-04-11T11:21:00.001-07:00

From my very own passion within my heart, I want to share something with you.
I saw a documentary on advertising just now called Art & Copy and it blew me away. It just simplified, explained, enlightened and described the bits and pieces of magic that appears when working in the Advertising Business. It made me happy watching it. It inspired me and gave me answers and more strength to continue on in this business. Whenever I loose my mojo again. I'm gonna put this movie on.
It will what my "Michael Jordan to the Max" did for my basketball. Refill the joy of it all.

I'm really impressed and think that anyone who is interested in advertising, or just creative thinking, should watch the movie.
It is absolutely fantastic. So inspirational.

Copy Madness!

2010-04-11T03:02:00.000-07:00

Here are some samples fro Steffan Barry, currently working at the Doug Agency in Toronto. I like his stuff!

World's fastest autofocus

Lacross playoffs.

Campaign for a Short Movie Festival. Print and Tv ads also went with the same theme.

Sunday!

2010-04-11T02:29:00.000-07:00

Good Afternoon everyone!
I am, incredibly well rested! This entire weekend I actually think that I have slept too much. I've been forcing myself to fall back asleep each time I have waken up. That involves really strange dreams by the way, but other than that. I cannot say that Im tired, at all.

Yesterday was the little release of my site. Just to let everyone know, feedback is very welcome! So just drop a comment on here or send me an e-mail. I'd really appreciate it! And also, I'll show you who has been helping me with the site link you forward to their sites.

So yesterday I really stayed away from having Nutella on my pancakes even though it was Saturday. But today, I'm going to reward myself with some Nutella on my pannies!

Sun is shining here today. Pretty good day coming up. I can feel it.

I'll put up some inspiration later on as well.

(I'm having a very hard time knowing how to end this entry, cause I want to do it in a cool way, but I can't think of anything, so I'll just leave it. Yeah. Im just gonna hit save and leave it.)

Portfolio Release!

2010-04-10T11:08:00.000-07:00

After several months of frustration, here is finally my portfolio website!!

Fast Delivery

2010-04-07T09:40:00.000-07:00

Love this print campaign!

The pizza of Nascar.

Really into Domino's?

Zippo

2010-03-29T08:19:00.000-07:00

I like how this ad combines the messages of quality and anti-waste. Simple.

Evian - We are all babies inside

2010-03-29T04:02:00.001-07:00

Evian continues the baby mania!
I think it is a pretty cool print campaign that actually makes you smile.
The ads features ‘real people’ rather than models, and contain the new Evian strapline: Live Young.
Live young!

Happiness!

2010-03-27T15:25:00.000-07:00

Okay. So here are some philosophical thoughts about happiness. What is it and when are you happy?

Let's say you are 10 minutes away from home. You are walking, and you really really have to pee so bad. Now, the moment you come home, and can use the bathroom, THAT second, you have got to feel happiness and relief. But as soon as you've done your business in there, you are not happy anymore, because the moment you have pleased one need, another one will pop up.
So is pleasing needs happiness? Will we ever feel happy without having to please a need?
I truly want to know.

I hope all of you felt happy today. I did.

Hypa Promotion

2010-03-26T08:32:00.000-07:00

Yesterday me and Tobias Bergström from my class took a car and drove to Växjö, a city about 2 hours from Karlskrona. Our job for the day was to stand in a mass hall and promote Hyper Island to future students. The mass was huge and the visitors were all so diverse! I was so surprised. There were old people, parents, kids, girls, boys, high school students, couples, hip hopers, dancers, singers, and so many more characters.

It was so refreshing seeing all these different people interacting, talking and laughing. One girl came up and talked to us, and she was so worried about the high school graduation. She looked so happy and excited about it, but yet so worryful and not confident enough to talk to us without her friends being around. So fresh! When seeing things like that, you always ask yourself, was I really like that when I was a senior? And a couple of seconds after, you answer yourself by saying, nooo. Kids today are so different. And then you go back to looking at this really young, happy, confused and loud girl and just feeling content.

Anyways. The day was good. I got to drive a car, the lunch was awesome, and the sun was shining all day.
The weather is really nice down here now.

If you come to Karlskrona, make sure to wear some flowers in your hair.

SoyJoy Tattoo

2010-03-22T12:17:00.000-07:00

Crazy Japanese Advertising! Love it.

Congratulations!

2010-03-21T06:11:00.000-07:00

Happy Birthday Ganksta :)

Yeah

2010-03-19T03:07:00.001-07:00

Logo Design

2010-03-18T07:02:00.000-07:00

Some people say that logos are one of the biggest challenges for a designer. You are given a company name or maybe just two or three letters. With that, you are to express let's say: A low calorie cookie that is healthy for both you and your kids.
Wtf, right?

However. I think whoever did the Tiffany's logo did an awesome job. The logo looks so pretty you just want to bite it.

St Patricks Day

2010-03-17T06:12:00.000-07:00

Happy St Patties Day Everyone! I hop you are all green today so you won't get pinched by anyone!
Today has been a pretty good day. Or the week has actually been pretty good so far. Monday started up really nice with the come back of DM 10, the class before us. They are back from their internships and are here to start their final projects. It's great because we really get the chance to ask them everything about internships, the industry, get tips and tricks and just network!
Good stuff!

This week we also started a new project called the Project Life Cycle. We work with a real life brief given to us by Svensk Fastighetsförmedling, a Swedish real estate agency. I'm really excited about the project and I think it can come out really good.

Good thing number 3 and 4 is; I had a fantastic talk with one of my best friends last night. Thank you E.
Today we are having a big homecoming party for DM10 with the theme: CEO's and SECRETARY HOE'S.

Im gonna add a number 5 to this too. It's 6 Celcius Degrees here today. Almost summer to me.

Have fun today and go get that green beer tonight!

Secret

2010-03-15T15:02:00.000-07:00

Tomorrow I'm going to have a very important and exciting photo shoot session. Unfortunately I can't tell you anything about it yet. You will all get to see the pics when it's time.
Meanwhile I thought I'd post some of the pictures from the photo shoot I had with my very talented classmate Tobias Bergström.
I'm probably going to use one of the pictures he took to redo my banner on here.

(The photos are Tobias Bergströms's and cannot be used without permission)

Coca C.

2010-03-15T09:44:00.001-07:00

Just found an Ad that excited me a lil bit because of its simplicity.

Anyone Seen It?

2010-03-15T09:23:00.000-07:00

I haven't written anything here in a week. It's really been bugging me that I haven't because I like keeping you guys updated on everything, but something happened to me last week that is unexplainable. Maybe what has happened to me could be explained as an alien abduction or maybe it's just a regular Hyper Island student journey. Either way. It really truly sucks.

I don't really know how to explain it. But it is like someone took out all the colors from the view I love to sit and watch. It's like watching a great movie, and in the end, not understanding anything. And there is no one that can explain it to you. It's like walking the path that you've been walking on your entire life, and all of a sudden stepping out of it.
To not sound too much like Alanis Morisette Im just gonna stop with the metaphors.

The thing is, ever since I saw that movie (can't remember the name of it) with Jennifer Anniston my first year in High school, I have known that my future is in Advertising. I couldn't explain it, I just knew I wanted to do it. Everything I've done since that movie, has been trying to get closer to my goal, but all of a sudden, last week it ended. That strive is gone. Where did it go? Does anyone know? Im not even sure I want to be in the Advertising field, or do I? I don't know what role I should train myself for?
My Mojo is gone. It's really terrible.
It effects everything.

Please. If you find my mojo, or someone elses. Would you please give it to me?
I'm in desperate need of one.

Yesterday.

2010-03-09T00:53:00.000-08:00

Yesterday.Morning.Yawn.Breath.Meeting.Inspiration.Pride.Dissappointment.Growth.Movin.Puppy.Breath.Phonecall,Meeting.Breath.Sigh.Workflow.Music,Smile.Music.Workflow.Anxiety.Tea.Phonecall.Music.Smile.Jordan.Smile.Breath.Print.Print.Print.Memories.Smile.Fruit.Walk.Photoshoot.Smile.Scream.Sing.Smile.Tired.Slow.Shower.Comfortable.Phonecall.Skype.Kiss.Goodnight.