I feel so filled with happiness right now. It is such a wonderful feeling! I wish everyone in the world could feel what I feel right now! Really though. My eyes are smiling, I got a little tickle in my stomach and my whole body is just twitching a little bit.
Happiness. Right now I feel as If I could conquer the world.
Hohoo :)
Friday, February 12, 2010
Thursday, February 11, 2010
4th Day @ Sid Lee
Today was just half a day at Sid Lee.
Me and Ida started the morning with a meeting at the café and planned out our interview with Andreas and Julie. And then. We executed the interview with Andreas and Julie.
Now this might sound very simple but we had to take some re-shots and make sure everything looked and sounded alright. So basically, as my dear friend Pawel would say, conducting the whole interview took the entire morning. But it turned out really good!
After lunch we left the office for some touristing in A'dam city and after that we prepared some presentation work!
Unbelievable that we are already saying good night to day four and moving on to our last day tomorrow. This week has gone by so fast and we've learned so much.
Tomorrow Sid Lee does this "Pizza Friday" thing. Everybody gathers in the cafeteria and they have pizza together. According to rumors, the music after lunch turns up as well and some beer bottles jump in the picture after 5 pm.
I really look forward to our last day there. I will take loads of pictures and tell you all about the un-classified stuff from that party.
"One day we'll all be sipping on heavenly champagne"
Love.
Me and Ida started the morning with a meeting at the café and planned out our interview with Andreas and Julie. And then. We executed the interview with Andreas and Julie.
Now this might sound very simple but we had to take some re-shots and make sure everything looked and sounded alright. So basically, as my dear friend Pawel would say, conducting the whole interview took the entire morning. But it turned out really good!
After lunch we left the office for some touristing in A'dam city and after that we prepared some presentation work!
Unbelievable that we are already saying good night to day four and moving on to our last day tomorrow. This week has gone by so fast and we've learned so much.
Tomorrow Sid Lee does this "Pizza Friday" thing. Everybody gathers in the cafeteria and they have pizza together. According to rumors, the music after lunch turns up as well and some beer bottles jump in the picture after 5 pm.
I really look forward to our last day there. I will take loads of pictures and tell you all about the un-classified stuff from that party.
"One day we'll all be sipping on heavenly champagne"
Love.
Wednesday, February 10, 2010
3rd Day @ Sid Lee
Today I have worked. I can feel it in my shoulders and in my eyes.
The morning started with me getting briefed on where we are and what was going to happen during the day. Apparently, a representative from Adidas was going to come in and we had some other things regarding Porsche Design that we had to solve.
So what I have done all day is work! I even got some own tasks to solve on my own which was really nice.
When it comes to documentation me and Ida got a lot of it done. We have a plan for our presentation now that we both think is going to be awesome. Yay.
Still no drawing on the wall in the bathroom though. But I can feel it coming to me. Tomorrow maybe.
By the way, we went live with some Y3 banners today. That was exciting.
Oh and one more thing. It snowed here today. My gosh, this snow is just killing me. Its snowing like hell in Sweden, and I heard it is snowing in NY too. Its some sort of international disaster. Horrible.
Have fun tonight and spread joy.
Love you all


The morning started with me getting briefed on where we are and what was going to happen during the day. Apparently, a representative from Adidas was going to come in and we had some other things regarding Porsche Design that we had to solve.
So what I have done all day is work! I even got some own tasks to solve on my own which was really nice.
When it comes to documentation me and Ida got a lot of it done. We have a plan for our presentation now that we both think is going to be awesome. Yay.
Still no drawing on the wall in the bathroom though. But I can feel it coming to me. Tomorrow maybe.
By the way, we went live with some Y3 banners today. That was exciting.
Oh and one more thing. It snowed here today. My gosh, this snow is just killing me. Its snowing like hell in Sweden, and I heard it is snowing in NY too. Its some sort of international disaster. Horrible.
Have fun tonight and spread joy.
Love you all


Connecting the dots...
So about a month ago I wrote about adidas doing an Augmented Reality thing with a new shoe that will launch sometime in February/March?
Now I want you to take a wild guess. Which agency is working on this for Adidas?
Sid f-ing Lee. How cool isn't that? The guy in the background of the image I posted a month ago is Chris, the AD of the office here! I find it super cool! I knew about this a month ago and was pretty amazed. Now I sit and work with those same guys!
Small world. And this is one of the billion times in your life when you find yourself connecting the dots.
Why did I draw a line from a previous dot the another? Well, because I was supposed to make my way over to this dot.
Simple.
Here is a teaser for the first AR shoe
Love you all.
Now I want you to take a wild guess. Which agency is working on this for Adidas?
Sid f-ing Lee. How cool isn't that? The guy in the background of the image I posted a month ago is Chris, the AD of the office here! I find it super cool! I knew about this a month ago and was pretty amazed. Now I sit and work with those same guys!
Small world. And this is one of the billion times in your life when you find yourself connecting the dots.
Why did I draw a line from a previous dot the another? Well, because I was supposed to make my way over to this dot.
Simple.
Here is a teaser for the first AR shoe
Love you all.
Tuesday, February 9, 2010
2nd Day @ Sid Lee
I already feel more into all the projects! It is getting more and more interesting and my tasks are getting more and more "work" related. Today started off a little shaky. The creative producer took a check on his resource and time tablet and realized we needed to do some changes to be able to go live on the right date.
It was really nice being a part of that challenge since it involved a lot of puzzling and meetings with developers etc. Good stuff. Good learning! By the way. I have to express my appreciation towards developers. They are just such great people! So easy to talk with, so simple and so logic!
In the bathrooms of Sid Lee they have walls that you can write or draw on with crayons. So there are pitch black walls with black shiny tile in some places. It looks really cool with a slight touch of creepiness. Before anything when you get in there, all you want to do is read what people have put up. Now, getting to the point of my story...I picked up a crayon today. I thought I should leave a mark there, I lifted my hand and pushed the crayon towards the wall and a thousands of cool sayings and messages popped up in my head but somehow, I got some sort of performance anxiety and just put the crayon back.
What I had in mind wasn't cool enough. But I promise I'll put something up before I leave. And I promise I'll post it on here too.
Today's fail: I forgot my camera which sucks in every way. I have no photos from today. Only one from my cellphone.
Todays glory moment: Developers are great! Adidas Y-3 have some really good stuff!
It was really nice being a part of that challenge since it involved a lot of puzzling and meetings with developers etc. Good stuff. Good learning! By the way. I have to express my appreciation towards developers. They are just such great people! So easy to talk with, so simple and so logic!
In the bathrooms of Sid Lee they have walls that you can write or draw on with crayons. So there are pitch black walls with black shiny tile in some places. It looks really cool with a slight touch of creepiness. Before anything when you get in there, all you want to do is read what people have put up. Now, getting to the point of my story...I picked up a crayon today. I thought I should leave a mark there, I lifted my hand and pushed the crayon towards the wall and a thousands of cool sayings and messages popped up in my head but somehow, I got some sort of performance anxiety and just put the crayon back.
What I had in mind wasn't cool enough. But I promise I'll put something up before I leave. And I promise I'll post it on here too.
Today's fail: I forgot my camera which sucks in every way. I have no photos from today. Only one from my cellphone.
Todays glory moment: Developers are great! Adidas Y-3 have some really good stuff!
Monday, February 8, 2010
First Day @ Sid Lee
Today was our first day on our work shadowing project! We arrived at Sid Lee at 11 to meet our mentors, Julie and Andreas. Ida follows Julie and I follow Andreas. He is a creative producer and he is mainly working with the Adidas Originals Account.
He is also a hyper graduate which is nice, because he understands where I come from.
Anyways, we explained what we wanted to achieve from this week and they explained what they are doing, and then we got into work! I sit next to Andreas and help him with whatever I can, but mostly I ask questions and follow him into meetings and stuff.
The best thing about today was that we had brought swedish candy (lösgodis) to the office, and it was such a big success! Everyone loved it and that made people come up to us and talk to us!
Insight : Candy brings people together.
Tomorrow we'll get even more to do! Its exciting. Im excited!
He is also a hyper graduate which is nice, because he understands where I come from.
Anyways, we explained what we wanted to achieve from this week and they explained what they are doing, and then we got into work! I sit next to Andreas and help him with whatever I can, but mostly I ask questions and follow him into meetings and stuff.
The best thing about today was that we had brought swedish candy (lösgodis) to the office, and it was such a big success! Everyone loved it and that made people come up to us and talk to us!
Insight : Candy brings people together.
Tomorrow we'll get even more to do! Its exciting. Im excited!
Sunday, February 7, 2010
Saturday, February 6, 2010
Yes I know the time
I bought a new watch. I wanted a mans watch. Its just so much sexier on women to have that rather than those thin lady ones. Its heavy and my left arm now feels very man-like.
Look at my watch, my watch is amazing!
Look at my watch, my watch is amazing!
Friday, February 5, 2010
Unproductive-ness
This week has probably been the most unproductive week ever.
I feel like I have done absolutely nothing and that sucks! Really does! Here is what I have accomplished;
- Ida and I have gotten a YES from Sid Lee Amsterdam and we are going there on Sunday morning to work-shadow two cool producers at their agency. We will be staying at Idas friends house and apparently, their apartment is pretty close to Sid Lee!
Cool stuff!
-I have sent in an Action Plan for our Portfolio To The Industry day in March. It went pretty well, but I still need to add some important things. Thumbs up!
-I helped the Business & Finance department with the charity Lunch yesterday. Yay!
-We had an awesome goodbye party for the Motion Graphics Class Wednesday night! Bye Motion, have fun interning in the world!
-I have watched "The Lovely Bones".
See now that isn't much for an entire week.
But I guess its all right, soon enough Ill be in Amsterdam with tons of new insights and thought-starters!
Oh yeah! Forgot to mention. I have started reading "The Art of War" by Sun Tzu! A really nice book about strategy and management for all of you who are interested. Sirwan you should read it!
Charity Lunch Pics:

Michelle and Ida making some delicious Pyttipanna!

DMs and Motions having lunch!
I feel like I have done absolutely nothing and that sucks! Really does! Here is what I have accomplished;
- Ida and I have gotten a YES from Sid Lee Amsterdam and we are going there on Sunday morning to work-shadow two cool producers at their agency. We will be staying at Idas friends house and apparently, their apartment is pretty close to Sid Lee!
Cool stuff!
-I have sent in an Action Plan for our Portfolio To The Industry day in March. It went pretty well, but I still need to add some important things. Thumbs up!
-I helped the Business & Finance department with the charity Lunch yesterday. Yay!
-We had an awesome goodbye party for the Motion Graphics Class Wednesday night! Bye Motion, have fun interning in the world!
-I have watched "The Lovely Bones".
See now that isn't much for an entire week.
But I guess its all right, soon enough Ill be in Amsterdam with tons of new insights and thought-starters!
Oh yeah! Forgot to mention. I have started reading "The Art of War" by Sun Tzu! A really nice book about strategy and management for all of you who are interested. Sirwan you should read it!
Charity Lunch Pics:
Michelle and Ida making some delicious Pyttipanna!
DMs and Motions having lunch!
Tuesday, February 2, 2010
Appreciation Chart
When you feel good you should remind your self why life is good. I think its important.
1. Avocado. Sorry avacodo. It took me a couple of years to figure you out, but now I just love you.
2. Fresh sheets in a newly made bed. Its just so crispy, it smells good and it attracts the good dreams.
3. The fact that I rarely ever get sick. Thanks for that.
4. Happiest mom ever. You cannot not smile when she opens the conversation on the phone. Im not even gonna try to explain it but its hella cute.
Yeah. This is my appreciation chart.
1. Avocado. Sorry avacodo. It took me a couple of years to figure you out, but now I just love you.
2. Fresh sheets in a newly made bed. Its just so crispy, it smells good and it attracts the good dreams.
3. The fact that I rarely ever get sick. Thanks for that.
4. Happiest mom ever. You cannot not smile when she opens the conversation on the phone. Im not even gonna try to explain it but its hella cute.
Yeah. This is my appreciation chart.
Monday, February 1, 2010
Heartbreak Warfare
Well hello there.
Monday again, snow again but different month! We got Febuary going which is nice!
Im working on a Team Building that me and Ida have to make before we go to Amsterdam on Sunday for our work shadowing.
We are discussing lamb meet and Im researching great ad campaigns.
Question of the day is, where the hell is my future son? It seems as if John over slept today (again) and didn't make it to school.
Goddamit. I got the papers ready!
John Mayers new song Heartbreake warfare is pretty good. I thought i would look good as a headline to this entry as well. But hey, if you play the guitar every now and then (not mentioning any names), you should learn how to play this song.
Love
Monday again, snow again but different month! We got Febuary going which is nice!
Im working on a Team Building that me and Ida have to make before we go to Amsterdam on Sunday for our work shadowing.
We are discussing lamb meet and Im researching great ad campaigns.
Question of the day is, where the hell is my future son? It seems as if John over slept today (again) and didn't make it to school.
Goddamit. I got the papers ready!
John Mayers new song Heartbreake warfare is pretty good. I thought i would look good as a headline to this entry as well. But hey, if you play the guitar every now and then (not mentioning any names), you should learn how to play this song.
Love
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