Monday, June 14, 2010
New design!
Thanks to bloggers new design tools and some help from my own special helper, I have managed to create this new layout for my blog! I'm really happy with it!
Saturday, June 12, 2010
Handwritten font?
Great stuff from Pilot!
It's an online application that turns your handwriting into a digital Font, allowing you to write by hand on the computer and send your first handwritten e-mails.
Check it out at: PilotHandwriting.com
Advertising Agency: Grey, Barcelona, Spain
Published: May 2010
It's an online application that turns your handwriting into a digital Font, allowing you to write by hand on the computer and send your first handwritten e-mails.
Check it out at: PilotHandwriting.com
Advertising Agency: Grey, Barcelona, Spain
Published: May 2010
Friday, June 11, 2010
Pac-Man Google logo
How much could the Pac-Man Google logo be worth and how much did it cost the world?
Just about $120,483,800. Nothing strange about that.
As most of you probably remember, google did a Pac-Man logo that was interactive. The average time spent on googles home page during that time was approximately 36 seconds! When adding the fact that google has almost 503 million daily visitors and 33 million daily hours spent searching one can calculate something very interesting.
Let's say that the average pay of the visitor is $25/hour, we can estimate that Google's Pac-Man logo destroyed 4,819,352 hours of productivity and cost about $120,483,800 in distracted employee salary. CRAZY!
For those who missed it, Google has made their Pac-Man logo a permanent feature at http://www.google.com/pacman
Just about $120,483,800. Nothing strange about that.
As most of you probably remember, google did a Pac-Man logo that was interactive. The average time spent on googles home page during that time was approximately 36 seconds! When adding the fact that google has almost 503 million daily visitors and 33 million daily hours spent searching one can calculate something very interesting.
Let's say that the average pay of the visitor is $25/hour, we can estimate that Google's Pac-Man logo destroyed 4,819,352 hours of productivity and cost about $120,483,800 in distracted employee salary. CRAZY!
For those who missed it, Google has made their Pac-Man logo a permanent feature at http://www.google.com/pacman
Dulux "Let's Colour" Campaign
The "Let's Colour" project is amazing! I really dig the idea.
Starting in March 2010, The Let’s Colour Project brought colour to Brazil, France, the UK and India. The local communities rolled up their sleeves and joined us in painting schools, streets, homes and squares. They are trying to transform, through color, all that abandoned and boring places around. Besides the two sites that has been done, this is the tv-commercial presenting the whole thing.
Even if you are not interested in any type of campaign work, this 2 min clip is just mesmerizing to watch. Enjoy!
And also! The film was shot by multi-award winning swedish director Adam Berg, over four weeks and every location is real and they remain transformed by a palette consisting of 120 different colours. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour.
Agency: Euro RCG
Starting in March 2010, The Let’s Colour Project brought colour to Brazil, France, the UK and India. The local communities rolled up their sleeves and joined us in painting schools, streets, homes and squares. They are trying to transform, through color, all that abandoned and boring places around. Besides the two sites that has been done, this is the tv-commercial presenting the whole thing.
Even if you are not interested in any type of campaign work, this 2 min clip is just mesmerizing to watch. Enjoy!
And also! The film was shot by multi-award winning swedish director Adam Berg, over four weeks and every location is real and they remain transformed by a palette consisting of 120 different colours. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour.
Agency: Euro RCG
Marc Ecko
Really like these poster made by Mike van Linda, a copywriter who studied in both NY and SF and now works at David & Goliath.
Tuesday, June 8, 2010
World Cup Interactive Calender
Marca.com provides an original interactive calendar for the World Cup! It's fresh and very simple to use! Like!
Summer Intern!
It has finally been settled!
This summer I will be given the opportunity to intern at the Saatchi & Saatchi office in Stockholm for two weeks!
Congratulations to me!
Here's the story. We had a great lecturer here in the beginning of this year. She is a strategist/planner at Saatchi & Saatchi and she was very inspiring. I contacted her to see if there was any possibility for to come and work with her and her team to learn more about planning and strategy. She replied very quickly and asked if I could come up to Stockholm and meet with her and her planner partner! I met with them and we had a nice little chat. Everything was handled very professionally from their side and I'm very happy to come and shadow the staff at the office.
Of course, I will post whatever is allowed from there to this blog and take you with me on my journey.
I think this opportunity will be very good for me since the big internship comes up in november because now I get the chance to explore the fields even more before I head off for the big deal.
Thank you Anna Nordell and thank you Saatchi & Saatchi!
This summer I will be given the opportunity to intern at the Saatchi & Saatchi office in Stockholm for two weeks!
Congratulations to me!
Here's the story. We had a great lecturer here in the beginning of this year. She is a strategist/planner at Saatchi & Saatchi and she was very inspiring. I contacted her to see if there was any possibility for to come and work with her and her team to learn more about planning and strategy. She replied very quickly and asked if I could come up to Stockholm and meet with her and her planner partner! I met with them and we had a nice little chat. Everything was handled very professionally from their side and I'm very happy to come and shadow the staff at the office.
Of course, I will post whatever is allowed from there to this blog and take you with me on my journey.
I think this opportunity will be very good for me since the big internship comes up in november because now I get the chance to explore the fields even more before I head off for the big deal.
Thank you Anna Nordell and thank you Saatchi & Saatchi!
Make Homosexuals Marry - Just like the rest of us
A very funny video on how gay couples are living the exact same lives as heterosexuals. I really love the french bulldog they have in the video. I have one myself back in Stockholm and it just makes me miss it even more!
Advertising Agency: Saatchi & Saatchi, New York, USA
Production Company: Furlined
Advertising Agency: Saatchi & Saatchi, New York, USA
Production Company: Furlined
Sunday, June 6, 2010
Durex - Baby App!
"How can we make make guys use condoms?" That is what the Durex question was, and here is how Peter Ammentorp from a Danish Ad school (DJMX) solved the whole thing.
They create an iPhone App! The nice thing about this is that it is not just a modernisation the MTV show "Teen Mom/Dad" and how it would feel to have a baby. But the actual fact that when you have downloaded this app, you can impregnate someone else's phone, and causing the user to have to take care of his baby. The best thing about it is that when you buy a condom, you take a photo of the QR Code, and therefore can protect yourself from the baby app. Symbolically and truthfully!
Contribution to the Future Lions 2010 Competition
They create an iPhone App! The nice thing about this is that it is not just a modernisation the MTV show "Teen Mom/Dad" and how it would feel to have a baby. But the actual fact that when you have downloaded this app, you can impregnate someone else's phone, and causing the user to have to take care of his baby. The best thing about it is that when you buy a condom, you take a photo of the QR Code, and therefore can protect yourself from the baby app. Symbolically and truthfully!
Contribution to the Future Lions 2010 Competition
Friday, June 4, 2010
Be Stupid.
I'm pretty sure I have posted the Diesel- Be stupid ads two months ago or something, but I need to repost these wonderful ads with great copy. There are plenty of them, but here are some of my favorites. Enjoy!
Thursday, June 3, 2010
Zoo Safari
Found these two posters on a copywriters portfolio named Edson Oda. He currently works for DDB in Sau Paolo and has some cool stuff in his collection. I like these a lot.
"A zebra within your reach"
"An elephant within your reach"
"A zebra within your reach"
"An elephant within your reach"
Wednesday, June 2, 2010
London Town!
I went to London for a short two day vacation to see Alicia Keys preform at the o2 Arena on the 26th of May. Little did I know, my trip turned into something completely different and instead of coming back home on thursday afternoon, I got back on monday with a very empty bank account.
We travelled with Easyjet. It's cheap and absolutely fine to travel with if you aren't going long, but I wouldn't say that the chairs that felt like cardboard was very comfortable, but the staff was all very nice and helpful. Thursday afternoon when we reached Stansted and was about to check in, we saw that our flight to Copenhagen was cancelled. We of course thought that the cancellation message was incorrect due to the crazy stuff we had been through earlier that day and the day before. But no. It was correct and we were told we had to stay in London til monday when the next flight was to depart.
We were told we would be refunded for the tickets and also for the hotel and food for the coming days. So the two day trip became a 6 day vacation with a wonderful hotel in Victoria and very delicious food.
However. Now, the good times are over. Now it is time to contact Easyjet and claim money, and believe me, it is not going to be easy. I know it, but this is a fight I wont back down from!
Here is a picture from the Alicia Keys concert. The girl was fantastic. Her voice was flawless and the performance was subtle and elegant, just as she is. Great night.
We travelled with Easyjet. It's cheap and absolutely fine to travel with if you aren't going long, but I wouldn't say that the chairs that felt like cardboard was very comfortable, but the staff was all very nice and helpful. Thursday afternoon when we reached Stansted and was about to check in, we saw that our flight to Copenhagen was cancelled. We of course thought that the cancellation message was incorrect due to the crazy stuff we had been through earlier that day and the day before. But no. It was correct and we were told we had to stay in London til monday when the next flight was to depart.
We were told we would be refunded for the tickets and also for the hotel and food for the coming days. So the two day trip became a 6 day vacation with a wonderful hotel in Victoria and very delicious food.
However. Now, the good times are over. Now it is time to contact Easyjet and claim money, and believe me, it is not going to be easy. I know it, but this is a fight I wont back down from!
Here is a picture from the Alicia Keys concert. The girl was fantastic. Her voice was flawless and the performance was subtle and elegant, just as she is. Great night.
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