(Sorry about the lousy quality)
Advertising Agency: BorghiErh/Lowe, Sao Paulo, Brazil
Monday, June 28, 2010
Sunday, June 27, 2010
Amnesty International
These images are just great.
“Ignore us. Ignore human rights. Amnesty International.”
Advertising Agency: Colenso BBDO, New Zealand
Saturday, June 26, 2010
Friday, June 25, 2010
Customize your Google!
Just customized my google page! I don't know if this is has been available for a while now and that Im the last one on this planet to realize it, or if I just made a discovery that no one else has done so far! I'd like to think that its the last option of the two.
Anyway. Now I can "see" my friends a lot more during computer time! Yay!
Anyway. Now I can "see" my friends a lot more during computer time! Yay!
Vintage Clothing
"Silk Dress, Coming Soon,
Shock and Soul, Vintage Clothing"
"Checked Shirt, In Store 3-6 Months,
Shock and Soul, Vintage Clothing"
Agency: Rainey Kelly Campbell Roalfe / Y&R London, UK
Saturday, June 19, 2010
Absolutely Gorgeous!
This short little stop motion video is just fantastic to watch for anyone who is interested in the creative field!
Watch it and enjoy every bit of it.
Agency: Rethink, Canada
Watch it and enjoy every bit of it.
Agency: Rethink, Canada
Beauty!
Limited Edition. Absolut Brooklyn. A Spike Lee Collaboration
See Spike's Film at Facebook.com/AbsolutBrooklyn
Thursday, June 17, 2010
My Collection from Hyper so far
I usually post about print/outdoor/ambient or digital campaigns that I'm impressed or intrigued by, but now I thought I'd post what I have accomplished doing during my first year at Hyper Island.
Here is a collection of my favorite stuff in chronological order with the most recent work at the top.
TIP - The Industry Project
Project Time: 6 Weeks
My Role: CEO
Clients: IKEA, Unga Klara, Akka Box
The TIP is the final module of the Digital Media program before diving into the Final Project and the internship. The class is basically divided into groups of 12 and the main task is to start up and run an agency. Even though everything is fairly fake, it gives you so many insights about how it would be to run an agency, to write budgets, to count working hours and to write proposals etc.
I was the CEO of the agency and learned a lot about setting up a full on structure and workflow for the agency. I also learned a whole lot about being a overview and supervisor of three separate working groups as well as the entire agency as a whole. I was responsible for setting a good atmosphere, making sure we worked according to our values and to do quality assurance on everything we did.
48 hour Zlatan Pitch
Task: Create a brand and marketing strategy for famous football player Zlatan Ibrahimovic
Project Time: 48 Hours
My Role: Creative team together with Ola Syse, classmate and designer.
Challenge: To deliver in short amount of time!
This side project was given to us during the The Industry Project as a chance of winning money to your agency. It was intense but lots of fun. We didn't work to structured, but surprisingly this worked very well for both of us. We worked simultaneously with different tasks and came up with improvements along the way. We both set the concept together and I was then mainly responsible for the pitch and Ola for the design and mock ups.
Website + Hosting of a football management game which is connected to Facebook
Mobile App - What would Zlatan do? A generator with different fun things Zlatan would do
Hair products aimed towards the younger segment of the target group
The XV - Our Marketing
The task: To market and promote the class and the individuals of the class
Project Time: 3 Months
My Role: Senior Project Manager
Challenge: How to get 36 very stubborn people work in synergy
The XV Projects is one of the biggest projects I've been involved in and it gave me a whole lot of experience and learnings.
Me and two other Senior Project Managers from the class were responsible for the entire structure and work process and spent around 4 weeks planning schedules, timelines, swots, workflows and deadlines. We also facilitated the Idea Development process and motivational sessions and process follow ups.
The Result? Visit our fantastic website: www.whatisxv.com
The Triforce Installation
The task: Create an interactive, fun and technical device/installation for a future exhibition
Project Time: 5 Weeks
Material: 1 Wii Remote + 500 SEK
My Role: Project Manager - Triforce Group & Stockholm EAT Exhibition
As a group we were faced with so many challenges in this project because none of us had any type of experience in technology or exhibitions. All we knew was that we had an idea, and we wanted to do anything to make that idea become reality.
We researched, we called people, we looked for sponsors, we tried and failed and tried again. However, we finally pulled it off and we created one of the winning installations at the exhibition and won the price of going to London and exhibit at W+K.
The Result: The Triforce - an audiovisual experience installation that creates ambient music and visuals with the help of a Light Glove.
For more information about the installation, please drop me a comment and I'll get back to you!
The City Simulator
Client: The Municipality of Karlskrona
Brief: Attract new inhabitants to move to Karlskrona
Project Time: 4 Weeks
My Role: Concept & Copy
This was our first real brief! We were all very excited and worked late nights to finish this project. We created an idea for a City Simulator tool that would help new inhabitants to get their own personalized Karlskrona by answering a few questions and downloading the City Customization app.
Here is a collection of my favorite stuff in chronological order with the most recent work at the top.
TIP - The Industry Project
Project Time: 6 Weeks
My Role: CEO
Clients: IKEA, Unga Klara, Akka Box
The TIP is the final module of the Digital Media program before diving into the Final Project and the internship. The class is basically divided into groups of 12 and the main task is to start up and run an agency. Even though everything is fairly fake, it gives you so many insights about how it would be to run an agency, to write budgets, to count working hours and to write proposals etc.
I was the CEO of the agency and learned a lot about setting up a full on structure and workflow for the agency. I also learned a whole lot about being a overview and supervisor of three separate working groups as well as the entire agency as a whole. I was responsible for setting a good atmosphere, making sure we worked according to our values and to do quality assurance on everything we did.
48 hour Zlatan Pitch
Task: Create a brand and marketing strategy for famous football player Zlatan Ibrahimovic
Project Time: 48 Hours
My Role: Creative team together with Ola Syse, classmate and designer.
Challenge: To deliver in short amount of time!
This side project was given to us during the The Industry Project as a chance of winning money to your agency. It was intense but lots of fun. We didn't work to structured, but surprisingly this worked very well for both of us. We worked simultaneously with different tasks and came up with improvements along the way. We both set the concept together and I was then mainly responsible for the pitch and Ola for the design and mock ups.
Website + Hosting of a football management game which is connected to Facebook
Mobile App - What would Zlatan do? A generator with different fun things Zlatan would do
Hair products aimed towards the younger segment of the target group
The XV - Our Marketing
The task: To market and promote the class and the individuals of the class
Project Time: 3 Months
My Role: Senior Project Manager
Challenge: How to get 36 very stubborn people work in synergy
The XV Projects is one of the biggest projects I've been involved in and it gave me a whole lot of experience and learnings.
Me and two other Senior Project Managers from the class were responsible for the entire structure and work process and spent around 4 weeks planning schedules, timelines, swots, workflows and deadlines. We also facilitated the Idea Development process and motivational sessions and process follow ups.
The Result? Visit our fantastic website: www.whatisxv.com
The Triforce Installation
The task: Create an interactive, fun and technical device/installation for a future exhibition
Project Time: 5 Weeks
Material: 1 Wii Remote + 500 SEK
My Role: Project Manager - Triforce Group & Stockholm EAT Exhibition
As a group we were faced with so many challenges in this project because none of us had any type of experience in technology or exhibitions. All we knew was that we had an idea, and we wanted to do anything to make that idea become reality.
We researched, we called people, we looked for sponsors, we tried and failed and tried again. However, we finally pulled it off and we created one of the winning installations at the exhibition and won the price of going to London and exhibit at W+K.
The Result: The Triforce - an audiovisual experience installation that creates ambient music and visuals with the help of a Light Glove.
For more information about the installation, please drop me a comment and I'll get back to you!
The City Simulator
Client: The Municipality of Karlskrona
Brief: Attract new inhabitants to move to Karlskrona
Project Time: 4 Weeks
My Role: Concept & Copy
This was our first real brief! We were all very excited and worked late nights to finish this project. We created an idea for a City Simulator tool that would help new inhabitants to get their own personalized Karlskrona by answering a few questions and downloading the City Customization app.
Wednesday, June 16, 2010
Light a candle for your best memory
Today was our final day @ Hyper Island before the summer break.
We started the day with a full on evaluation of the whole year we have been studying for. We made a nice little timeline with the start in Aug 2009 and and the ending in June 2010 and then we filled the timeline with drawings and text of specific things that had happened during the year. Once we had done that we got to light a candle and put it somewhere on the timeline that would symbolize a moment that we want to remember during the summer.
It was a great session with some emotions involved. After the evaluation we made 7 cakes for us and DM10 to enjoy as a final goodbye before summer. Thank you all for this first year, it has been amazing!
See you again in August for our final project and the very exciting internship!
We started the day with a full on evaluation of the whole year we have been studying for. We made a nice little timeline with the start in Aug 2009 and and the ending in June 2010 and then we filled the timeline with drawings and text of specific things that had happened during the year. Once we had done that we got to light a candle and put it somewhere on the timeline that would symbolize a moment that we want to remember during the summer.
It was a great session with some emotions involved. After the evaluation we made 7 cakes for us and DM10 to enjoy as a final goodbye before summer. Thank you all for this first year, it has been amazing!
See you again in August for our final project and the very exciting internship!
Monday, June 14, 2010
New design!
Thanks to bloggers new design tools and some help from my own special helper, I have managed to create this new layout for my blog! I'm really happy with it!
Saturday, June 12, 2010
Handwritten font?
Great stuff from Pilot!
It's an online application that turns your handwriting into a digital Font, allowing you to write by hand on the computer and send your first handwritten e-mails.
Check it out at: PilotHandwriting.com
Advertising Agency: Grey, Barcelona, Spain
Published: May 2010
It's an online application that turns your handwriting into a digital Font, allowing you to write by hand on the computer and send your first handwritten e-mails.
Check it out at: PilotHandwriting.com
Advertising Agency: Grey, Barcelona, Spain
Published: May 2010
Friday, June 11, 2010
Pac-Man Google logo
How much could the Pac-Man Google logo be worth and how much did it cost the world?
Just about $120,483,800. Nothing strange about that.
As most of you probably remember, google did a Pac-Man logo that was interactive. The average time spent on googles home page during that time was approximately 36 seconds! When adding the fact that google has almost 503 million daily visitors and 33 million daily hours spent searching one can calculate something very interesting.
Let's say that the average pay of the visitor is $25/hour, we can estimate that Google's Pac-Man logo destroyed 4,819,352 hours of productivity and cost about $120,483,800 in distracted employee salary. CRAZY!
For those who missed it, Google has made their Pac-Man logo a permanent feature at http://www.google.com/pacman
Just about $120,483,800. Nothing strange about that.
As most of you probably remember, google did a Pac-Man logo that was interactive. The average time spent on googles home page during that time was approximately 36 seconds! When adding the fact that google has almost 503 million daily visitors and 33 million daily hours spent searching one can calculate something very interesting.
Let's say that the average pay of the visitor is $25/hour, we can estimate that Google's Pac-Man logo destroyed 4,819,352 hours of productivity and cost about $120,483,800 in distracted employee salary. CRAZY!
For those who missed it, Google has made their Pac-Man logo a permanent feature at http://www.google.com/pacman
Dulux "Let's Colour" Campaign
The "Let's Colour" project is amazing! I really dig the idea.
Starting in March 2010, The Let’s Colour Project brought colour to Brazil, France, the UK and India. The local communities rolled up their sleeves and joined us in painting schools, streets, homes and squares. They are trying to transform, through color, all that abandoned and boring places around. Besides the two sites that has been done, this is the tv-commercial presenting the whole thing.
Even if you are not interested in any type of campaign work, this 2 min clip is just mesmerizing to watch. Enjoy!
And also! The film was shot by multi-award winning swedish director Adam Berg, over four weeks and every location is real and they remain transformed by a palette consisting of 120 different colours. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour.
Agency: Euro RCG
Starting in March 2010, The Let’s Colour Project brought colour to Brazil, France, the UK and India. The local communities rolled up their sleeves and joined us in painting schools, streets, homes and squares. They are trying to transform, through color, all that abandoned and boring places around. Besides the two sites that has been done, this is the tv-commercial presenting the whole thing.
Even if you are not interested in any type of campaign work, this 2 min clip is just mesmerizing to watch. Enjoy!
And also! The film was shot by multi-award winning swedish director Adam Berg, over four weeks and every location is real and they remain transformed by a palette consisting of 120 different colours. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour.
Agency: Euro RCG
Marc Ecko
Really like these poster made by Mike van Linda, a copywriter who studied in both NY and SF and now works at David & Goliath.
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