Monday, September 27, 2010

Dislike Post

I rarely post stuff on here that I'm NOT very impressed by but this Mariah Carey site just makes me a little annoyed.

ClickFire Media has partnered with Elizabeth Arden to launch an interactive website featuring augmented reality (AR) for the introduction of Mariah Carey's Lollipop Bling candy-inspired fragrance collection. The heart of the website, which includes Away3D Flash components, is a rotating 3D bank of stylized, candy-themed skyscrapers which were inspired by the singer's New York City hometown skyline, and evocative of a set design for one of Mariah's iconic videos.

However. It is tacky. I'm sorry but, using 3D is nice, and the rotation of the buildings are nice. But it just leaves me with nothing?
It just makes me sad because this is Digital Media being used really badly.
Technically, cool.
Interface, sucks.
Mariah Carey style, sucks.

What do you guys think?

1 comment:

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