Monday, March 29, 2010


I like how this ad combines the messages of quality and anti-waste. Simple.

Evian - We are all babies inside

Evian continues the baby mania!
I think it is a pretty cool print campaign that actually makes you smile.
The ads features ‘real people’ rather than models, and contain the new Evian strapline: Live Young.
Live young!

Saturday, March 27, 2010


Okay. So here are some philosophical thoughts about happiness. What is it and when are you happy?

Let's say you are 10 minutes away from home. You are walking, and you really really have to pee so bad. Now, the moment you come home, and can use the bathroom, THAT second, you have got to feel happiness and relief. But as soon as you've done your business in there, you are not happy anymore, because the moment you have pleased one need, another one will pop up.
So is pleasing needs happiness? Will we ever feel happy without having to please a need?
I truly want to know.

I hope all of you felt happy today. I did.

Friday, March 26, 2010

Hypa Promotion

Yesterday me and Tobias Bergström from my class took a car and drove to Växjö, a city about 2 hours from Karlskrona. Our job for the day was to stand in a mass hall and promote Hyper Island to future students. The mass was huge and the visitors were all so diverse! I was so surprised. There were old people, parents, kids, girls, boys, high school students, couples, hip hopers, dancers, singers, and so many more characters.

It was so refreshing seeing all these different people interacting, talking and laughing. One girl came up and talked to us, and she was so worried about the high school graduation. She looked so happy and excited about it, but yet so worryful and not confident enough to talk to us without her friends being around. So fresh! When seeing things like that, you always ask yourself, was I really like that when I was a senior? And a couple of seconds after, you answer yourself by saying, nooo. Kids today are so different. And then you go back to looking at this really young, happy, confused and loud girl and just feeling content.

Anyways. The day was good. I got to drive a car, the lunch was awesome, and the sun was shining all day.
The weather is really nice down here now.

If you come to Karlskrona, make sure to wear some flowers in your hair.

Monday, March 22, 2010

SoyJoy Tattoo

Crazy Japanese Advertising! Love it.

Sunday, March 21, 2010


Happy Birthday Ganksta :)

Friday, March 19, 2010

Thursday, March 18, 2010

Logo Design

Some people say that logos are one of the biggest challenges for a designer. You are given a company name or maybe just two or three letters. With that, you are to express let's say: A low calorie cookie that is healthy for both you and your kids.
Wtf, right?

However. I think whoever did the Tiffany's logo did an awesome job. The logo looks so pretty you just want to bite it.

Wednesday, March 17, 2010

St Patricks Day

Happy St Patties Day Everyone! I hop you are all green today so you won't get pinched by anyone!
Today has been a pretty good day. Or the week has actually been pretty good so far. Monday started up really nice with the come back of DM 10, the class before us. They are back from their internships and are here to start their final projects. It's great because we really get the chance to ask them everything about internships, the industry, get tips and tricks and just network!
Good stuff!

This week we also started a new project called the Project Life Cycle. We work with a real life brief given to us by Svensk Fastighetsförmedling, a Swedish real estate agency. I'm really excited about the project and I think it can come out really good.

Good thing number 3 and 4 is; I had a fantastic talk with one of my best friends last night. Thank you E.
Today we are having a big homecoming party for DM10 with the theme: CEO's and SECRETARY HOE'S.

Im gonna add a number 5 to this too. It's 6 Celcius Degrees here today. Almost summer to me.

Have fun today and go get that green beer tonight!

Monday, March 15, 2010


Tomorrow I'm going to have a very important and exciting photo shoot session. Unfortunately I can't tell you anything about it yet. You will all get to see the pics when it's time.
Meanwhile I thought I'd post some of the pictures from the photo shoot I had with my very talented classmate Tobias Bergström.
I'm probably going to use one of the pictures he took to redo my banner on here.

(The photos are Tobias Bergströms's and cannot be used without permission)

Coca C.

Just found an Ad that excited me a lil bit because of its simplicity.

Anyone Seen It?

I haven't written anything here in a week. It's really been bugging me that I haven't because I like keeping you guys updated on everything, but something happened to me last week that is unexplainable. Maybe what has happened to me could be explained as an alien abduction or maybe it's just a regular Hyper Island student journey. Either way. It really truly sucks.

I don't really know how to explain it. But it is like someone took out all the colors from the view I love to sit and watch. It's like watching a great movie, and in the end, not understanding anything. And there is no one that can explain it to you. It's like walking the path that you've been walking on your entire life, and all of a sudden stepping out of it.
To not sound too much like Alanis Morisette Im just gonna stop with the metaphors.

The thing is, ever since I saw that movie (can't remember the name of it) with Jennifer Anniston my first year in High school, I have known that my future is in Advertising. I couldn't explain it, I just knew I wanted to do it. Everything I've done since that movie, has been trying to get closer to my goal, but all of a sudden, last week it ended. That strive is gone. Where did it go? Does anyone know? Im not even sure I want to be in the Advertising field, or do I? I don't know what role I should train myself for?
My Mojo is gone. It's really terrible.
It effects everything.

Please. If you find my mojo, or someone elses. Would you please give it to me?
I'm in desperate need of one.

Tuesday, March 9, 2010



Sunday, March 7, 2010

Days off!

The last couple of days I've been taking some days off from the blog! But now I'm back!

As well as the success that our class has been getting, we have also been through some turbulent times as well. But we have solved it! We had an important class meeting last thursday and talked through some important key points regarding motivation, communication and respect. We are all good now. What I seem to come back to after every session regarding group processes is that everything is really just that simple. If you look at the people as vounurable humans with feelings. Suddenly everything is clear. Even the ones that seem the toughest, the hardest, the ones that never smile. All people want is appreciation.

This Sunday goes out to Michael Jackson and the lovely words from his good song.

Tuesday, March 2, 2010

Up's And Down's

"Help Us Grow"

Joy shouts!
Im very proud to present the Help us Grow Campaign!
It is a campaign to help our class raise sponsor money for our class promotion.

Three very smart girls, Malin Altenby, Ida Ragnarsson and Michell Demåne didn't want to send out traditional sponsor letters to companies. Instead, they came up with a creative and much more interesting idea.

They sew together really small black t-shirts and filled them with cotton. They filled them up with a little bit too much cotton so it seems as they t-shirt is cracking. On the t-shirt it says: Help us grow!
They also created tags to the t-shirts with information about the class.

Its really brilliant! The send-outs went out yesterday.
Today Resumé called and said they wanted to do an article on this! I think its going to get big!
Our class is really ballin' right now!!

Check out the website


Worlds Longest Lashes

Made my Saatchi & Saatchi Canada

Monday, March 1, 2010

Hyper Update

About two weeks ago I started planning our classes Portfolio Week. It was very much up to us how we would do it, but it was said that Monday on the first of March we were to present our portfolios to the class, and on Wednesday the 3rd of March, we were to present to the industry.

Me and some other smart cookies from the class sat down and planned it all out. I was mainly responsible for the whole thing. Last week I sent out a schedule for todays feedback session. Since we are 36 happy campers in the class, I divided us into three groups of 12 that could present simontainously and made sure there was a moderator in each room that could manage the time and feedback rounds. I prepared a time schedule so that everyone could get 10 min each presenting and receiving feedback.

Today went really well. It was really useful to all of us. I've gotten some good feedback on my portfolio, and I hope that the feedback I gave was helpful.

I think I'll be finished with my portfolio in a week or so? Maybe? Kinda? Either way, this blog will be the first place I will post it on.

On Wednesday we have some cool gals coming in from some local businesses here in KNA to give us more feedback.
(Which reminds me I have to bake chocolate muffins for this session. Goddammit. Why do I keep signing up for these things?)

Night Night

Logical Argument

Only two cups of coffee

Apparently there are some restrictions going on in parts of Sweden regarding the elderly care. The old men and women are only allowed to drink two cups of coffee per day. How stupid isn't that? Its their last years of life, and they can't have has much coffee as they like? Give me the address to this place and I'll personally drive down with 20 kg of coffee so the grandmas and grandpas can smile again.