Thursday, July 8, 2010

Best Buy + Universal = Movie App

Hollywood is changing people.
We’ve seen technology being integrated into big motion pictures, but now it has been taken to an App level.

In partnership with Universal, Best Buy has recently unveiled a movie app that encourages using your cell phone while watching Despicable Me! The app only takes effect during the film’s end credits, where it will provide a text translation of Despicable Me’s minion characters’ dialogue.

Even though there are a billion people out there who thinks that using the cell phone during a movie in a theater would be absurd, I think it is a cool idea. It is only used in the end credits and provides a much nicer experience.
Watch the commercial here!



Download the App here!

1 comment:

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