Friday, June 11, 2010

Dulux "Let's Colour" Campaign

The "Let's Colour" project is amazing! I really dig the idea.
Starting in March 2010, The Let’s Colour Project brought colour to Brazil, France, the UK and India. The local communities rolled up their sleeves and joined us in painting schools, streets, homes and squares. They are trying to transform, through color, all that abandoned and boring places around. Besides the two sites that has been done, this is the tv-commercial presenting the whole thing.

Even if you are not interested in any type of campaign work, this 2 min clip is just mesmerizing to watch. Enjoy!

And also! The film was shot by multi-award winning swedish director Adam Berg, over four weeks and every location is real and they remain transformed by a palette consisting of 120 different colours. The people in the film are not actors, they are real people who rolled up their sleeves to transform their community with colour.

Agency: Euro RCG

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