Sunday, June 6, 2010

Durex - Baby App!

"How can we make make guys use condoms?" That is what the Durex question was, and here is how Peter Ammentorp from a Danish Ad school (DJMX) solved the whole thing.
They create an iPhone App! The nice thing about this is that it is not just a modernisation the MTV show "Teen Mom/Dad" and how it would feel to have a baby. But the actual fact that when you have downloaded this app, you can impregnate someone else's phone, and causing the user to have to take care of his baby. The best thing about it is that when you buy a condom, you take a photo of the QR Code, and therefore can protect yourself from the baby app. Symbolically and truthfully!

Contribution to the Future Lions 2010 Competition

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