Thursday, June 17, 2010

My Collection from Hyper so far

I usually post about print/outdoor/ambient or digital campaigns that I'm impressed or intrigued by, but now I thought I'd post what I have accomplished doing during my first year at Hyper Island.
Here is a collection of my favorite stuff in chronological order with the most recent work at the top.

TIP - The Industry Project

Project Time: 6 Weeks
My Role: CEO
Clients: IKEA, Unga Klara, Akka Box

The TIP is the final module of the Digital Media program before diving into the Final Project and the internship. The class is basically divided into groups of 12 and the main task is to start up and run an agency. Even though everything is fairly fake, it gives you so many insights about how it would be to run an agency, to write budgets, to count working hours and to write proposals etc.

I was the CEO of the agency and learned a lot about setting up a full on structure and workflow for the agency. I also learned a whole lot about being a overview and supervisor of three separate working groups as well as the entire agency as a whole. I was responsible for setting a good atmosphere, making sure we worked according to our values and to do quality assurance on everything we did.

48 hour Zlatan Pitch

Task: Create a brand and marketing strategy for famous football player Zlatan Ibrahimovic
Project Time: 48 Hours

My Role: Creative team together with Ola Syse, classmate and designer.
Challenge: To deliver in short amount of time!

This side project was given to us during the The Industry Project as a chance of winning money to your agency. It was intense but lots of fun. We didn't work to structured, but surprisingly this worked very well for both of us. We worked simultaneously with different tasks and came up with improvements along the way. We both set the concept together and I was then mainly responsible for the pitch and Ola for the design and mock ups.

Website + Hosting of a football management game which is connected to Facebook

Mobile App - What would Zlatan do? A generator with different fun things Zlatan would do

Hair products aimed towards the younger segment of the target group

The XV - Our Marketing

The task: To market and promote the class and the individuals of the class
Project Time: 3 Months
My Role: Senior Project Manager
Challenge: How to get 36 very stubborn people work in syner

The XV Projects is one of the biggest projects I've been involved in and it gave me a whole lot of experience and learnings.
Me and two other Senior Project Managers from the class were responsible for the entire structure and work process and spent around 4 weeks planning schedules, timelines, swots, workflows and deadlines. We also facilitated the Idea Development process and motivational sessions and process follow ups.

The Result? Visit our fantastic website:

The Triforce Installation

The task: Create an interactive, fun and technical device/installation for a future exhibition
Project Time: 5 Weeks
Material: 1 Wii Remote + 500 SEK
My Role: Project Manager - Triforce Group & Stockholm EAT Exhibitio

As a group we were faced with so many challenges in this project because none of us had any type of experience in technology or exhibitions. All we knew was that we had an idea, and we wanted to do anything to make that idea become reality.

We researched, we called people, we looked for sponsors, we tried and failed and tried again. However, we finally pulled it off and we created one of the winning installations at the exhibition and won the price of going to London and exhibit at W+K.

The Result: The Triforce - an audiovisual experience installation that creates ambient music and visuals with the help of a Light Glove.

For more information about the installation, please drop me a comment and I'll get back to you!

The City Simulator

Client: The Municipality of Karlskrona
Brief: Attract new inhabitants to move to Karlskrona
Project Time: 4 Weeks
My Role: Concept & Copy

This was our first real brief! We were all very excited and worked late nights to finish this project. We created an idea for a City Simulator tool that would help new inhabitants to get their own personalized Karlskrona by answering a few questions and downloading the City Customization app.

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